Overview

Joshua Frieser is a nationally recognized sports lawyer who leads Frieser Legal’s boutique sports law practice in Milwaukee, Wisconsin. With a client-first approach, Josh crafts creative, strategic solutions for elite athletes, sports agents, sports industry businesses, and corporate sponsors.

Recognized as a leading voice on the legal and regulatory landscape of college athletics, Josh has been quoted by the Associated Press, Front Office Sports, and the Wisconsin State Journal. He frequently speaks at CLEs and industry panels on NIL and the business of college sports.

At the core of Josh’s work is advocacy for sports clients navigating high-stakes environments—from athletics association regulatory proceedings to complex NIL (Name, Image, and Likeness) negotiations. His expertise spans licensing, intellectual property, business structuring, and regulatory compliance—helping athletes capitalize on opportunities, maintain eligibility, and protect their brands.

In addition to serving as counsel to college and professional athletes, Josh acts as outside counsel to sports agents and agencies, sports industry ventures, and corporate sponsors of athletes and sports properties.

Before founding Frieser Legal, Josh gained experience at the NCAA’s Office of the Committees on Infractions, the National Sports Law Institute, and through judicial internships with judges at the U.S. Court of Appeals for the Seventh Circuit and the U.S. District Court for the Eastern District of Wisconsin.