Joshua M. Frieser, Esq.
Principal Attorney
josh@frieserlegal.com
(414) 200-9199
Overview
Joshua Frieser is a nationally recognized sports lawyer who leads Frieser Legal’s boutique sports law practice in Milwaukee, Wisconsin. With a client-first approach, Josh crafts creative, strategic solutions for elite athletes, sports agents, sports industry businesses, and corporate sponsors.
Recognized as a leading voice on the legal and regulatory landscape of college athletics, Josh has been quoted by the Associated Press, Front Office Sports, and the Wisconsin State Journal. He frequently speaks at CLEs and industry panels on NIL and the business of college sports.
At the core of Josh’s work is advocacy for sports clients navigating high-stakes environments—from athletics association regulatory proceedings to complex NIL (Name, Image, and Likeness) negotiations. His expertise spans licensing, intellectual property, business structuring, and regulatory compliance—helping athletes capitalize on opportunities, maintain eligibility, and protect their brands.
In addition to serving as counsel to college and professional athletes, Josh acts as outside counsel to sports agents and agencies, sports industry ventures, and corporate sponsors of athletes and sports properties.
Before founding Frieser Legal, Josh gained experience at the NCAA’s Office of the Committees on Infractions, the National Sports Law Institute, and through judicial internships with judges at the U.S. Court of Appeals for the Seventh Circuit and the U.S. District Court for the Eastern District of Wisconsin.
Credentials
Education
Marquette University Law School (J.D., 2021)
• Member, Marquette Sports Law Review
• Sports Law Certificate
Indiana University Bloomington (B.S. in Kinesiology, cum laude, 2018)
• Sport Marketing & Management
Bar Admission
• State of Wisconsin
Professional Associations
• American Arbitration Association, Sports Advisory Committee
• Sports Lawyers Association
• State Bar of Wisconsin, Sports & Entertainment Law Section
Select Presentations
• Presenter, Under Review: A Discussion of Legal Challenges in High School Sports, Solo & Small Firm
Conference, State Bar of Wisconsin, Wisconsin Dells, WI. (October 16, 2025).
• Presenter, Negotiating and Drafting NIL Agreements: Protecting IP, Preserving Value, and
Navigating Legal Risk, CLE Webinar, Federal Bar Association. (July 23, 2025).
• Panelist, Leveling the Playing Field: NIL Arbitration After House v. NCAA, Education Webinar,
American Arbitration Association. (June 18, 2025).
• Presenter, Taxation of Influencers and Name Image Likeness (NIL) Arrangements, CLE/CPE
Webinar, Strafford Publications (Barbri). (April 3, 2025).
• Presenter, Tax Implications of Student-Athlete NIL Deals and Collectives: Federal and State Tax
Issues, CLE Webinar, Strafford Publications (Barbri). (July 16, 2024).
• Presenter, Intellectual Property Implications in Sport Sponsorship and Athlete Endorsement
Agreements, CLE Seminars, State Bar of Wisconsin. (June 25, 2024).
• Presenter, Professional Responsibility for Attorneys Acting as NIL Agents, Legal and Ethical Issues
in Sports Law, Marquette University Law School, Milwaukee, WI. (June 23, 2023).
I’m grateful for the work Josh did for us. I would absolutely recommend him for any of your sports concerns you may have. If I had to do this all over again, there is no one else I would go to.
Josh is the brightest young sports lawyer in the game! We’re very happy with the athlete agent contract he created for us, and really appreciate how helpful and insightful he was throughout the process!
Working with Josh has been a fantastic experience. His expertise, attention to detail, and genuine care for our business needs has far exceeded expectations. Highly recommend his services!
Working with Josh over the past year has been a wonderful experience. He’s patient, detail-oriented, incredibly knowledgeable, and gets things DONE. Every small business owner would be lucky to have a Josh in their corner.